Square Enix to enter console race ?

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?If we don?t see some [next-generation] titles that differ from traditional games, the industry is in trouble. Nintendo?s DS lineup gives you an idea of the potential? There is a demand for something new from the users? Entertainment is not a necessity, so the users don?t know what they should demand. It?s up to the creators to think about this.?

?After three years (from the release of Wii etc) there will definitely be some [changes] underway [sic]? But this is entertainment after all, so you never know where the next big thing will come from? An exceptional creator can pull off rehashing the same material. This is the easiest thing to do when you?re struggling with your content and model. This is fine as long as you pursue efficiency. This is what we?ve been doing for a long time, and in the process reached a profit rate of over 30 percent. However, this is what Square Enix did when the model was unchanging. Now things are different.?

?You really have to dig deep within yourself to produce something new; you can?t force it. We must change. But if we change all at once, the system will collapse, and since our profits are built on that system, it?s a difficult question. So you have to introduce change from a completely unrelated direction within a separate budget framework. This is something all the companies are worrying about right now. Fortunately, we?re financially prepared to handle change.?

?The strategy behind Nintendo and the iPod, to create a new environment based on hardware, is completely valid. But, this is impossible if you don?t have experience making hardware. This is one of the reasons Square Enix will collaborate with Taito, a company that produces physical hardware. In our talks with Taito, ideas for an actual physical product have come up. In any case, we will be releasing some ?thing.? It?s interesting in that it?s not the sort of thing you expect from Square Enix.?

http://www.gamespot.com/news/6155358.html
Im wondering about recently: does anyone else think that maybe Square is scared by Sony's recent decisions? If you've noticed, Square has really upped the ante on making Nintendo games nd are even making a new 360 game there are four Nintendo system games in production, two DS and two Wii.
and they're announcing some form of hardware will be coming. Before they were basically a huge Sony backer, with just a few games on other consoles. Is it just me, or do they seem worried?Personally thinking about it i don't like it, things are hectic with just 2 consoles, 3 is overkill having 4 is just tedious.
 

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Not... Going.... To.... Happen....
 
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Square Enix needs to stick to making RPG's and nothing else.
 
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tbh, im expecting a handheld in a more advanced style to the old donkey kong hand helds :D
 
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This will be interesting to see.
 
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I think you should only believe 30% of what you read on Gamespot.

That will help you to understand the industry a lot better.
 

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