You can make the launch of the beta as cool and sweet as the launch of the latest Existence mod beta. They had posted a message on their news-section with info about a meeting/release party on mIRC. They left the mirc channel, date, time. The channel was loaded and they posted the mirrors there at 12.00 exactly. This was cool, because the real fans who waited to get in there, had the mirrors first!
And it was of course a great way to talk to the programmers!
And it was of course a great way to talk to the programmers!