The issue on that is this: When you pay 60$ at Gamestop for a new game.. that full 60$ doesn't go to the developers. That's to make up for the stocking price/shipping and so on for the retailer, as well as the developers/publishing studios cut. Look on the current digital media markets for the PS3 and 360. You see the digital price, for the same brand new game, still at 60$. So now the devs/publishers are charging the same amount, and getting pure profit.
60$ was acceptable because of the reasons listed. stocking/shipping/paying employees.. that 60$, no matter how it was devided, went into paying for all of those things. Moving over to a digital media only, there is 0 reason to keep said price, as there is no shipping, no retailers employees to pay to push the sales of your games and so on. It's money coming straight to the devs/publishers. Yet we haven't seen these people make a single move to make buying it digitally, any more cost efficient. 60$ digital vs 60$ retail.. I'm always going to go retail. Because no game is worth 60$ coming right from the source. As a developer or publisher, I can understand wanting to milk people, but people aren't idiots. There was no guarantee that the price of digital content would drop, and we'd be paying the same price we already do.
The next logical part to that argument would be, the price stays as it is to pay for the bandwidth. That's bs. You're paying Sony/MS for their online service. You're using their servers to download said games, not the developers. You're paying for your PS+ or your LIVE membership, that covers the cost for bandwidth. I get that as a business man, I'm in it for the money.. but I also understand that, as a business man, I need to give the consumer reason to see things my way. Guarantee reduced prices on games (Like EA did with ME2 when it released on PS3.. 40$ digital and 60$ retail), and you'll see people changing their minds.