Yeah, I could say the same thing about certain other companies. Fact is, all of them are out to make a profit. They're all ripping us off one way or another.
I never found the DS' current limitations to be a source of frustration. I've always enjoyed my DS, and now that the DS Lite will be even better, I'll more than likely get one. I wouldn't dish out 100-something Euros for a machine that isn't improved over its predecessor. Plus, I very much prefer the new design over the old, aside from all the upgrades, so that's a big plus for me as well.