Perhaps I'm out of the loop on this, but what part of the DRM for Spore is "killing" the consumers' desire to view the game favorably?
From what I've read, it works in almost exactly the same way as it did for Mass Effect, yet the PC version of Mass Effect, from my understanding, did quite well in spite of that.
I guess I just haven't run into any trouble with DRM when it has come into play; the games that use it have had no trouble authenticating for me, and I don't foresee hitting the three-installation limit any time soon (though I, readily, admit that the "case-by-case" basis of allowing more installations is not something I've had experience with; it might use horribly strict criteria, for all I know).
Whatever the case is, I bought Spore knowing about EA's approach to DRM, and it hasn't adversely affected me. Similarly, I can't see it adversely affecting the average consumer, provided he/she doesn't uninstall and reinstall Spore rapidly due to waxing and waning interest. Again, I stress that this comes from my own experience with EA's DRM. I can understand that there are people who will be much more limited by it than I am, but I'm not sure that those people constitute the majority of the people who will end up buying Spore.