Made by the "Lost" crew, I'm not surprised that they managed to make the trailer for this film so mysterious. And being an avid Lost fan, naturally this trailer's intense secrecy has done nothing but interest me in what the film is really about; or more specifically, just what it is the people are running from.
I'm amazed people don't do this sort of thing more often. What can possibly capture a moviegoer's interest better than something they're not being allowed to see? What were the best sort of movie monsters, the most frightening and the most legendary? The one you can't see. Because once you see it, it becomes mortal, physical; you can kill it. Keeping us in the dark makes the creature enigmatic.
I wonder if this is a purely original movie or a movie based on a legendary monster? I keep hearing people talk of "Kathulu", though I think that theory was shot down...
If the producers are smart (and they are) they'll never reveal the monster itself in any trailer. If this movie were to come out next week, I'd see it just based off these two trailers. If they reveal too much, they might eliminate general curiosity, and lose potential viewers.
I find it exciting, even if I don't know **** about what it's really about XD