So long ATI...

[Ravendust]

Now that AMD have bought-out ATI, they're removing its name. All future ATI cards are now 'AMD cards'.

http://uk.gear.ign.com/articles/724/724015p1.html

So I guess I just bought my last ever ATI card

 

[donnierisk]

LOL, poor Nvidia, I wonder how they are feeling about it now, must be pretty weird having a name change to an enemy one and stuff, but doesn't affect me so yeah, now I'm gonna buy AMD and not Ati.

 

[DiebytheSword]

Actually AMD scrambled a press release stating that this is not the case. It appears AMD recognizes the brand strength of ATi, and doesn't want to alienate the established fanbase.

 

[Optimus Prime]

A rose by any other name would still smell as sweet... or something like that.

 

[Kurt`]

AMD is supposedly open-sourcing a "functional" part of ATI's drivers...

Is this the start of something good (like ATI not completely sucking)? We can only hope.

 

[Tassadar]

http://forum.esforces.com/showthread.php?t=65494 =p

But I was suprised AMD decided to scrap ATi's brand name. The quick retraction proves that it was strong brand name, I think it would be in their best interest to keep it.