Japanese women have overtaken their male counterparts to become the biggest users of Nintendo's Wii and DS machines in a seismic shift that the company said would ''transform the video games industry''.
If the change repeats itself around the globe, said analysts, it could force a complete change of business model for many of the world's largest games makers.
According to Nintendoâs own Japan-only figures, 51 per cent of Wii users and 53 per cent of players on the handheld DS machine are women. ( That is quite a lot ).
Read about it here
http://business.timesonline.co.uk/tol/busi...icle2629649.ece
If the change repeats itself around the globe, said analysts, it could force a complete change of business model for many of the world's largest games makers.
According to Nintendoâs own Japan-only figures, 51 per cent of Wii users and 53 per cent of players on the handheld DS machine are women. ( That is quite a lot ).
Read about it here
http://business.timesonline.co.uk/tol/busi...icle2629649.ece