Cucumba said:
It has less to do with Net Neutrality (which, if you read the law was quite the blessing, it stops mega companies like Google from getting premium net access, and stops bottlenecking of "non-premium", ie, you didn't pay the bridge troll, people like us) and more to do with nothing serious being done about anti-spam legislation.
I'm not talking about the law itself, I'm talking about the work they are doing to revoke it's protections of those kinds of things. This is actually the precise example my papers gave as a "benefit" to stopping net neutrality limitations -- "delivering in-game targeted marketing." They almost make it sound like they're doing us a frigging favor.
Research shows that the average 18-40 demographic mark spends vastly more time in front of the computer than the TV these days. This is why there are less commercials; you will notice on networks that don't have some hit show, you will often see commercials repeating nowadays. That is because people know there's not as many people watching and there isn't enough turnaround to justify the millions of dollars spent on advertising on unwatched TV slots.
So if we spend 75% of our entertainment time at computers instead of TVs these days it's only natural that the corporate pigs of the advertising business would want to exploit that avenue of "delivery."
Unfortunately, to the companies, this is no different then the walls of an arena having a sports drink ad on them, or a basketball court having some shoe ads along seating walls, etc.
But it IS different, the difference being, it will piss people off because it involves additional software that can (and knowing EA's crap netcode, WILL) affect the experience. It's not like an image on a wall at a baseball game; it's more like, David Ortiz stopping while running the bases to tell me about the latest sub at D'angelo's, and costing the Sox a run.
From my work in publication I can tell you that advertisers are DESPERATE AS HELL for attention. Humanity, particularly americans, are so desensitized to ads that in media publication a 2% turnaround is considered "a great success." So any new ways to deliver the in-your-face corporate bull**** that they spew at us through the idiot box is a great new opportunity for them.
Fortunately I wasn't planning to buy this game anyway.