Yeah they changed it. "E3" is for media and businesses only. Unless you are a reporter, you wouldn't be able to go I believe. Now, the same people organized "E for All", which allows people who buy tickets to see new games, like how E3 used to be.They told me that E3 is becoming more for business / companies.
I take my previous comment back. I'd be excited about that, even though I don't own a PS3.Big LBP announcement coming at E3.