I think this means trouble for the future of the Marvel movie franchise.
But then again, the Marvel movie franchise has already hung itself with the 1st Hulk movie.
I grew up reading Marvel comics. Time will tell how this turns out, we're definitely gonna see Marvel themed sections of Disneyworld soon. Movies will probably be immediately effected next. Not sure how this is going to affect the cartoon franchise, or the gaming franchise for that matter. I'm most concerned about the comics. But I guess we're just gonna hafta wait and see.