Funny, because Burst Limit is getting its own Launch Center at Gamespot.com, seeing as how the game's first GDC video with Donny Clay generated so much interest. In all truth, Dragonball is a huge moneymaker, and with its sort of popularity, and leap to the next-gen systems, they'll surely advertise it more than they normally would Dragonball appearing in its usual context, and whatnot. As a side note, this particular Dragonball Z game seems to have many Anime haters and game critics applauding. Check out some early critic reviews.
I highly doubt this will be the best of a very long, drawnout Dragonball Z series, as it's definitely moving further away from story, character & energy-oriented style, to a more pure fighter--and while that may be a fresh step, many Dragonball Z fans will undoubtedly complain.
Yes, it is "DBZ". And DBZ is being adapted into a live film, for theaters all over the world.