Ok, I'm gonna say your completely off on saying people wouldnt join, I could tell if it was up (www.gametiger.com) But I don't know how to run a dedicated server, and I have some fun maps people would want to play
Visit this webpage and grab the necessary files you need to run esf 1.2.1. Make sure that you download 1.2 first and then 1.2.1 patch. Since you want to run a dedicated server, make sure you use the Dedicated server version of the patch that works with your Operating system.
Also, just so you know, you won't be able to play on your own dedicated server on the same computer.